Clear, practical ideas, and Deeper thinking about the signals that matter.
Messy Customers vs. Destructive Customers: Why Most Businesses Can't Tell the Difference
Most teams can handle messy customers. What breaks a business is when it can’t tell the difference between normal human chaos and genuine destructive behaviour, and the cost shows up far too late.
When Marketing Feels Overwhelming, It’s Not a Marketing Problem
Marketing doesn’t feel overwhelming because of tactics or tools. It feels heavy when the revenue system drifts out of sync. Fix the structure, and the noise falls away.
