Clear, practical ideas, and Deeper thinking about the signals that matter.
Capability, Converted
Monday performance meetings begin with the assumption that the business is understood. Platform and dashboard screens are open, reports are ready, metrics are tabled and tracked. Yet when the question arrives about how much of our commercial capability actually becomes revenue? The answer dissolves. Endpoints get measured. What doesn't get measured are the transitions in between, where capability becomes performance and where effort quietly evaporates.
Assumed Performance vs Observed Performance
When a lead doesn't convert, someone in sales can usually tell you why. When a customer churns, someone in service knows what happened. But the transitions between those moments, between marketing and sales, between first purchase and repeat, between promise and referral, rarely get the same scrutiny. They exist in the gaps between teams, where communication happens but measurement doesn't.
Messy Customers vs. Destructive Customers: Why Most Businesses Can't Tell the Difference
Most teams can handle messy customers. What breaks a business is when it can’t tell the difference between normal human chaos and genuine destructive behaviour, and the cost shows up far too late.
Busy But Not Effective
Busy teams. Full calendars. Constant activity. Yet commercial results feel softer than the effort invested. This article explores why motion replaces momentum inside growing organisations and how seeing revenue flow clearly changes everything.
Turning Data into Insights: Why Benchmarks Make Marketing Predictable
Most marketing feels unpredictable because teams lack the benchmarks that turn data into clarity. When the system is rebuilt properly, patterns stabilise, decisions sharpen, and marketing becomes something you can trust and not guess at.
The Revenue Integrity Chain. How Growth Actually Moves Through a Business
Most businesses grow in pieces rather than as a system. The Revenue Integrity Chain reveals where growth weakens, where revenue leaks, and why performance stalls long before the numbers show it.
When Marketing Feels Overwhelming, It’s Not a Marketing Problem
Marketing doesn’t feel overwhelming because of tactics or tools. It feels heavy when the revenue system drifts out of sync. Fix the structure, and the noise falls away.
Your Brand Operating System: The Moat AI Can’t Cross
We all know that your brand isn’t just your logo. it’s your growth operating system. Here’s how to own and protect it.
Generative AI as System Designer: When Automation Starts Rewiring Your Growth
AI doesn’t fix broken growth systems. It amplifies them. Before you automate, design the system the automation will scale.
The Hidden Cost of Execution Waste And How to Fix It
Most businesses measure ROI, but almost none track execution waste—the hidden cost of slow approvals, misaligned media, and inefficient workflows. The Execution Tax is real, and it’s draining budget before campaigns even go live. Discover how to measure and fix execution inefficiencies to unlock real growth
The Growth Supply Chain: A New Framework for Business Execution
Most businesses think of growth as marketing, sales, and customer success, but fail to structure these into a cohesive, optimised system. The Growth Supply Chain redefines execution as a business-wide discipline, ensuring every investment in growth connects directly to revenue. Discover how this new framework eliminates inefficiencies and transforms execution into a strategic advantage.
The Growth Ceiling and How to Break It
Most companies push harder when growth slows. The real ceiling isn’t effort or the market. It’s the way the revenue chain insidiously loses integrity.
When Sales Slow, Fix the System… Not the Scripts
Sales don’t slow because people stop performing. They slow because the revenue system underneath them drifts out of sync. Here’s where the real break happens, and how to fix it.
