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The Morning Of
The morning is where most of the nerves live. This is a short, calm checklist for the first three hours of launch day, from waking up through to your first hour live: eat something, check the page as a customer, brief your helpers, set up, go live, sweep your first replies. Short on purpose, so you can tick things off in order and keep a little room to breathe. A two-page PDF to print or keep on your phone.
The morning is where most of the nerves live. This is a short, calm checklist for the first three hours of launch day, from waking up through to your first hour live: eat something, check the page as a customer, brief your helpers, set up, go live, sweep your first replies. Short on purpose, so you can tick things off in order and keep a little room to breathe. A two-page PDF to print or keep on your phone.