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For when you have a date, or a date has been handed to you, and the plans are getting real. Eight pieces for the weeks before: the Pre-sell and Waitlist Playbook, the Interest Test Kit, the Run-up Calendar Pack, Invites and Teasers, the Print and Poster Brief, First Paid Budget, the Supplier and Lead-Time Tracker (spreadsheet) and the Press and Partner List Builder (spreadsheet). Bought separately they come to A$332; together they're A$249. One download (a zip file) with everything in it, for your own launches.
For when you have a date, or a date has been handed to you, and the plans are getting real. Eight pieces for the weeks before: the Pre-sell and Waitlist Playbook, the Interest Test Kit, the Run-up Calendar Pack, Invites and Teasers, the Print and Poster Brief, First Paid Budget, the Supplier and Lead-Time Tracker (spreadsheet) and the Press and Partner List Builder (spreadsheet). Bought separately they come to A$332; together they're A$249. One download (a zip file) with everything in it, for your own launches.
