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A short, kind list of the people who might want to hear about your launch, and the words to reach them. This spreadsheet gives you a tidy list to build (with a prompt for one honest reason each person might care), a status column to keep track, and a sheet of ready-to-edit email and message templates: a first note to press, a first note to a partner, a gentle follow-up, a thank-you and a short social message. Ten personal notes beat a hundred copies. Works in Excel, Numbers and Google Sheets.
A short, kind list of the people who might want to hear about your launch, and the words to reach them. This spreadsheet gives you a tidy list to build (with a prompt for one honest reason each person might care), a status column to keep track, and a sheet of ready-to-edit email and message templates: a first note to press, a first note to a partner, a gentle follow-up, a thank-you and a short social message. Ten personal notes beat a hundred copies. Works in Excel, Numbers and Google Sheets.
