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Something small will probably go wrong on launch day. That is true for almost everyone, and it's usually fixed quickly. What helps is already knowing what to say. If It Goes Wrong gives you short, calm, ready-to-edit wording for a broken link, a sell-out, a no-show, a page that's down, an unkind comment, bad weather, a late start and an unexpected question from press, plus four golden rules and space to write your own plan. A three-page PDF to keep on your phone on the day.
Something small will probably go wrong on launch day. That is true for almost everyone, and it's usually fixed quickly. What helps is already knowing what to say. If It Goes Wrong gives you short, calm, ready-to-edit wording for a broken link, a sell-out, a no-show, a page that's down, an unkind comment, bad weather, a late start and an unexpected question from press, plus four golden rules and space to write your own plan. A three-page PDF to keep on your phone on the day.
