Clear, practical ideas, and Deeper thinking about the signals that matter.
Capability, Converted
Monday performance meetings begin with the assumption that the business is understood. Platform and dashboard screens are open, reports are ready, metrics are tabled and tracked. Yet when the question arrives about how much of our commercial capability actually becomes revenue? The answer dissolves. Endpoints get measured. What doesn't get measured are the transitions in between, where capability becomes performance and where effort quietly evaporates.
Generative AI as System Designer: When Automation Starts Rewiring Your Growth
AI doesn’t fix broken growth systems. It amplifies them. Before you automate, design the system the automation will scale.
The Growth Supply Chain: A New Framework for Business Execution
Most businesses think of growth as marketing, sales, and customer success, but fail to structure these into a cohesive, optimised system. The Growth Supply Chain redefines execution as a business-wide discipline, ensuring every investment in growth connects directly to revenue. Discover how this new framework eliminates inefficiencies and transforms execution into a strategic advantage.
